The title of his book is the giveaway of the reality: The Reluctant Apostate. He's not an "apostate" because he saw through and objected to anything
People who knew him from this forum for the most part saw right through it. In his post where he announced he started writing his book, it was clear that he was thinking a publisher would pick it up and give him an advance. He even started making plans for meetups like the Tahoe one "if I get a decent sized advance":. So he wrote two chapters in rapid fashion whilst he was still "cedars" on this forum and sent it off to potential publishers as a sample.
The plan as he described it in his post was to write the book under his real name (no one knew it at the time) and expect a judicial hearing in response to publication. Then he was to get disfellowshipped, and as he put it, this would necessitate the need for a 2nd edition with a final chapter(s) about that incident. More book sales.
What he completely misses is the real exJW experience with DFng and shunning. He had a father he did not respect, a sister he was estranged from, was in a congregation where he could not speak the language, so really what was he missing out on? Disfellowshipping is not a stunt we can make money off of. This is also why his book did not connect on a emotional level with many people.